- Image via CrunchBase
With all the different media platforms available today, direct advertising can have a greater reach than it had in the past. By contacting your customers directly, through either their email or their cell phones, you can help bring in more traffic to your website.
Web blasts can give your message a visual appeal. If you have a carefully crafted web blast campaign, you can put your product directly into the eyes of your customers. Your web blast should be eye catching and informative, with links to your website that are easy to find. If you’re advertising a product, at least one link should send customers directly to that product. You can use a web blast to promote a new service or product, or offer a loyal customer discount on the recipient’s next purchase.
Text message campaigns, called Short Message Service (SMS) advertising, can reach your audience instantly. This is ideal if you’re running a special with a limited time frame, or want to introduce a new product. Because this is being sent to a cell phone, keep the message short and to the point. Make sure to include contact information, like an address or a website, but keep it short.
Advertisements with text-in codes allow your audience to reach you directly. You can put these codes in your regular ad campaigns as a call to action. They are most effective as a discount code, something that adds extra value to a service or product, or as a quick way for your customer to gain more information.
Coupon codes let you know which form of advertising is effective. You can put codes everywhere, from Twitter and Facebook updates, to adding them at the bottom of print ads. Each code should have a different name, even if they all offer the same incentive. If each code is attached to a different campaign, you’ll be able to identify which platforms are the most effective.
